The Colts led  their division all season and finished 11-3 which is why they were hosting  Pittsburgh in the first round of the playoffs. “They can beat the Steelers,” ex  Steeler Terry Hanratty told the Pittsburgh Post-Gazette before adding, “but I  don’t think they will.”
           “The Colts  were my pick all along to win it because of their front four,” continued  Hanratty. “They don’t get as much ink as the Steelers do, but they’re as good.  The whole key for them defensively is that front four. They’re big, tough guys.  Dallas rushes the passer as well, but is susceptible to the run. The Baltimore  guys are super talents and the Steelers are going to have to run against them.
           Their  secondary is vulnerable, but you can’t just sit there and throw. You have to be  able to run. We thought we could throw on them last year and we did. We’ll have  to do it again this year.”
           Hanratty  believed that the Baltimore quarterback Bert Jones was crucial to a Colts  victory. “He’s a Bradshaw, with a little more speed. “He’ll definitely try to  go long to (wide receiver) Roger Carr. And with the Colts it’s not just a hook  shot. They’ll go long consistently.”
           After  Oakland and New England had burned the Steelers with their tight ends, Hanratty  also thought Baltimore’s Ray Chester would play a part in their game plan.  “They’ll probably try to throw to Chester a lot.” 
           Hanratty considered  Saturday’s game as the Steelers toughest. “New England and Oakland are inferior  to the Colts, but I think the Steelers will win,” he concluded.
           Jack Ham  agreed with Hanratty on Baltimore’s quarterback, “Jones is the key to the whole  thing. He’s got that rifle for an arm and he presents a lot of problems because  he’s so mobile.”
           Reflecting  on the nine-game winning streak that propelled the Steelers into the playoffs,  Ham added, “Everybody’s even. We just thank our lucky stars we’re in it, that  we have somewhere to go this weekend.”
           Terry  Bradshaw’s record in playoff games was 7-2 while his opponent Jones only had  the experience of losing to the Steelers in his only appearance in 1975.  Steelers J.T. Thomas knocked Jones out of the game in the first quarter,  although he did come back in the final period.
           Still  suffering with his wrist injury, Bradshaw was expected to run the ball more  often than Jones. 
           The Colts  successful season had been driven by Coach Ted Marchibroda, who after resigning  returned to his duties when the owner promised to stop interfering. Jones was  instrumental in uniting the players as they backed their coach. “The whole  thing was a blessing in disguise,” Jones said. “It brought the whole  organisation together.”
           Tickets for  the playoff game went on sale in Pittsburgh for $12. 
           GO OUT AND  HAVE FUN
           The  Post-Gazette noted that Chuck Noll was exceptional in holding the Steelers  together in times of adversity describing the two time Super Bowl winning coach  as a builder and a teacher.
           When the  team had slumped to 1-4 and were preparing to face the division leaders  Cincinnati, Noll told his players, “Just go out there and have a lot of fun  today. But when each player comes in after the game, he should be able to say  to himself that he gave 100 percent. Don’t worry about anybody else. Just know  that you’ve given 100 percent.
          PAT LIVINGSTON THOUGHTS ON THE COLTS GAME
           As with  football in the current age, turnovers could win or lose a game in the  seventies. With the Steelers heading to Baltimore to play the Colts in the playoffs,  veteran sports writer Pat Livingston wrote in the Pittsburgh Press that in a  game where mistakes loom as the paramount factor in the outcome, the edge  favoured the Colts.
           During the  regular season, the Colts had fumbled 25 times as opposed as the Steelers 40.  The Steelers also led in penalties, 111 as against the Colts 92. The journalist  highlighted the third down efficiency of Colts with the Colts also ahead with a  54% conversion rate in contrast to the Steelers 40%.
           After  evaluating the teams, Livingston still picked the Steelers to progress due to  the resolve and intensity they had built over their nine game winning streak  although it he felt it wouldn’t be as easy as in previous years.
           COLTS  CONFIDENT
           “We’ve had  a championship week as far as practice goes,” Colts Coach Ted Marchibroda told  reporters in the lead up to the game. “It’s been the best in my two years here.  We’ve had more offense and more hitting and more fight in our practices.”
           Marchibroda  felt his team was more prepared than they were the previous year when they lost  10-21 to the Steelers and he also felt that home field advantage was a plus  factor. The coach believed that the key for the Colts was stopping the Steelers  running game.
           Baltimore’s  quarterback Bert Jones had a realistic attitude to the game believing his team  was going to win. “I feel confident that we will play our game. We will score points  and our defense will hold them. We have it to both run and throw. I’m both  prepared and ready.”
           1976  Playoff: The Pittsburgh Steelers (10-4) at the Baltimore Colts (11-3)
           On the  game’s opening drive, the Steelers tried something different. On a third and  eight, John Stallworth came in for tight end Larry Brown, giving the Steelers  three wide receivers and two running backs in spread formation. 
           The Colts  double-covered Stallworth leaving safety Jackie Wallace isolated one-on-one  with Frank Lewis. The mismatch was confirmed when Lewis streaked past the  safety as Terry Bradshaw fired the perfect pass. With Roy Gerela, who was  suffering with a gland ailment, missing the extra point, the Steelers took a  6-0 lead with less than two minutes played.
           Mike  Wagner’s interception on the Colts ensuing drive set Pittsburgh up for a  45-yard field goal. The Colts picked themselves up to march 69 yards for a  score to reduce their deficit, but then the Steelers took over.
           On the  subsequent kickoff, rookie Theo Bell returned the kick 60 yards and six plays  later Reggie Harrison carried it over from the one. Despite a Reggie Harrison  fumble on the Colts’ two, the Steelers continued to pile on the pressure with  Lynn Swann collecting a 29-yard touchdown pass on their next drive.
           A Glen  Edwards interception set up another field goal kick, this one from 25 yards  that saw the Steelers lead 26-7 at halftime.
           A scoreless  third period was followed by two more Steeler touchdowns. Swann added an  11-yard touchdown catch and Harrison made up for his earlier fumble with a  touchdown run of 10 yards. Baltimore split those two scores with a touchdown  run of one yard that saw the Steelers win 40-14.
           The  Pittsburgh Steelers 40 at the Baltimore Colts 14
            Memorial Stadium December 19th 1976; 60,020
          
            Franco Harris scything through the Colts defense - photo from the Pittsburgh Press
           Passing:  Bradshaw 14-18-264-3TD-0INT
            Jones11-25-144-1TD-2INT
           Rushing:  Harris 18-132, Harrison 10-42-2TD, Fuqua 11-54, Bleier 1-(-1)
           Receiving: Lewis  2-102-1TD, Swann 5-77-2TD, Fuqua 2-34, Bell 2-25, Harris 3-24, Harrison 4-37,  Stallworth 1-8 
           The  Steelers finished with 526 yards of offense, the highest total under Coach Noll  while restricting the highest scoring offense in the NFL to 215 yards.
           “It was  obvious out there that we’re not yet a Super Bowl team,” offered Marchibroda.  “Pittsburgh is.”
           “I imagine  it was the challenge that motivated us,” said guard Jim Clack. “I know it did  me. There’s always something special about playing a great team.”
           “The  protection was outstanding,” Terry Bradshaw enthused about his offensive line.  “526 yards? In a playoff game? That’s phenomenal” he continued. “They said this  and that this week. We said very little and did a whole lot.”
           NEW ENGLAND  ROBBED
           The  Patriots felt the officials won the other AFC playoff game for the Raiders. “We  were cheated out the game,” Patriots defensive end Julius Adams said. “We had  them beat and the officials started throwing flags for them and took control of  the game away from us.”
           Citing five  penalties called against New England in Oakland’s winning touchdown drive,  Patriots owner Billy Sullivan said, “It’s one thing to get beat; it’s another  to get robbed. That’s the worst I’ve ever seen.  
          
          COLTS STILL  SMARTING FROM THEIR HEAVY DEFEAT
           “This is  the worst defeat I’ve ever played in,” offered Baltimore linebacker Stan White.  “I feel thoroughly beaten.”
           “I had no  inkling it would be like this,” added wide receiver Glenn Doughty. “I thought  it would be a dogfight, 21-17 or 17-10, decided by a break. But never a  blowout.”
           Coach Ted  Marchibroda admitted his team was good, but not good enough. “We found out we’re  not a Super Bowl team yet. We got beat by a better football team.”
           Colts quarterback  Bert Jones said he was so disgusted that he would promptly return to his home  in Louisiana and hide.
           RAIDERS  NEXT
           Having  strolled passed the Colts the Steelers now headed to Oakland to face their old adversaries  the Raiders in the AFC Championship game. Bad blood still existed from the  season opener after which Coach Noll accused his opponents of being thugs.
           The most  vivid infraction from the game was George Atkinson delivering a “karate chop”  to the back of Lynn Swann’s helmet. Fifteen weeks later, the animosity from the  game still existed through the courts and on the field.
           In the  other playoff game last weekend when the Raiders beat the Patriots, Atkinson broke  the nose of tight end Russ Francis with a blow to the face. Coach Noll was  trying to play down the bitterness that prevailed between the two teams, “We’re  going to play football. We don’t want to fight George Atkinson.”
           Raiders  Coach Madden offered, “I think the whole thing has been blown out of proportion.  We’ve kind of had to go all year with a cloud of controversy over our head. We  probably have to go through it again.”
           After the  playoffs weekend, Atkinson was asked by an Oakland journalist what he thought  of the Steelers victory over the Colts. “The Colts were intimidated,” he  replied. “That won’t happen to us. We have a team that can’t be intimidated.”
           
Asked about  the Swann incident, Atkinson was curt with his response. “I don’t have anything  to say about Swann.”
           With the  Steelers trying to make history with a third straight appearance in the Super  Bowl, Jack Lambert predicted a typical Pittsburgh-Oakland game – a knock-‘em-down,  drag-out affair.”
          “We’re  going to have the intensity of a charging rhino and a herd of tanks,” is how  Ernie Holmes (picture left) saw the matchup. “I’m so pumped up about this already, I’m having  a hard time low keying it just talking to you,” he told the Pittsburgh Press.
           “It’s going  to be a game between a super team and one with an offensive line and a couple  of defensive backs,” Holmes added. “I’m ****** off with all this **** they’re  talking out there. There’s no comparison between them and us.”
           In the  build up to the game, the major concern for the Steelers was the health of  their running backs. Both Franco Harris and Rocky Bleier were listed as  questionable with Noll confirming he didn’t know if they would play. 
          
          1976 AFC  TITLE GAME
           “The  anticipation is unreal,” Dwight White said. “I’m ready to play the game, get it  all settled. Enough has been said. We’re just hungry. But everybody knows we’re  gonna kick their butts.”
           Joe Greene  announced, “It’s time to get this settled once and for all. The team’s not out  here to play dirty football. We’re here to kick their butts.”
           “Something  IS gonna happen,” Coach Noll commented, “but we’re out here to play football.  That’s what I told the squad. This is not a pugilistic situation. The meanest  thing we could do to them is beat them.”
           Oakland’s  Coach John Madden believed it was going to be a physical game, “Every time the  Steelers go out, they play physical.”
           Coach Noll  agreed, “I’m sure it will be physical, especially if all this pregame talk is  any indication.”
           Franco  Harris (bruised ribs), Frenchy Fuqua (pulled muscle) and Rocky Bleier (sprained  toe) were all walking wounded and if they participate, it would be limited, but  Madden wasn’t haven’t any of it. “They’ll play,” Madden said. “With the Super  Bowl at stake, they’ll be healthy.”
           Coach Noll  was hopeful the Steelers offensive line would aid Harrison to fill the gap with  Franco’s absence. “We like to think a big part of our running game is our  offensive line,” Noll predicted.
           IT'S OFFICIAL - RAIDERS  HATE LYNN SWANN
          
“They just don’t like Swann,” Al Davis the Raiders managing general offered. “It’s  deep. I don’t know where it’s going, but they don’t like him. I don’t know why,  but it’s an intense dislike.”
           It wasn’t  exactly news that hostility towards the Steeler player existed from Jack Tatum  and George Atkinson who was in dispute with the team. But Davis suggested that  even Skip Davis, who played with Swann at Southern California wasn’t exactly  wild about his former teammate.
           After  suffering physically at the hands of the Raiders in the season opener, Swann  singled out Thomas as the only player in the Raiders secondary who wasn’t  guilty of foul play, but animosity was there. “Thomas is all fired up,” added  Davis. “He just doesn’t like him. I don’t know why. Swann seems like a decent  guy.”
           If Swann  wasn’t too high on the Raiders’ popularity list, Joe Green was even lower.  Davis accused Greene of “infantile” remarks after Mean Joe went on record as  saying he would play it any way that Atkinson wants to.
           “Greene is  trying to become the Muhammad Ali of pro football,” said Davis. “I’m sure we’ve  got many players who are willing to meet Joe halfway and get it straightened  out before the game.
           When Greene  made those statements, one of our new defensive linemen asked if he could  challenge Greene before the game. We’ve got a lot of guys who could handle him.  I’m not so sure Tatum couldn’t do it himself.”
           Having  inflamed the acrimony between the teams, Davis made his final point. “Ask Joe  who he wants to fight?”
          1976 AFC CHAMPIONSHIP
           The banner in  the Coliseum read, “Swann Season Opens Today,” suggesting the Championship game  would be full of the anticipated aggression that had been building in the lead  up to the kickoff.
           1976  AFC Championship Game: The  Pittsburgh Steelers at the Oakland Raiders
           
Without Franco  Harris and Rocky Bleier, the Steelers lacked any ground game and struggled to  put their offense together, failing to make a first down until the halfway  through the second quarter.
           Turnovers  were also absent, Jack Lambert just failing to recover an Oakland fumble in the  opening exchanges. The Raiders were desperate to put the scourge that was the  Steelers behind them and took full advantage of their opponents’ woes. 
           Oakland  took the lead in the first quarter with a 39-field goal after a Bobby Walden  punt was blocked. A Terry Bradshaw interception in the second quarter returned  25 yards by Willie Hall gifted the Raiders a further seven points and suddenly  the struggling Steelers were 10 points behind.
           When  Bradshaw eventually found his feet, the Steelers game improved temporarily. He  led Pittsburgh on 75-yard drive that Reggie Harrison completed with a touchdown  run from three yards with Ray Mansfield kicking the extra point. That was as  good as it would get for the besieged Steelers as the Raiders dominated the  rest of the game.
           With 25  seconds remaining in the half, on a third down Ken Stabler appeared to throw  his pass out of bounds, but a late flag for holding on Steelers J.T. Thomas  gave Oakland a first down on Pittsburgh’s four. Warren Bankston caught a  touchdown pass to give his team a 17-7 halftime lead.
           The  Steelers’ offense continued to with no first downs on the first two possessions  keeping the momentum with Oakland who added another touchdown with a 5-yard  catch for Pete Banaszak.
           The final  period was scoreless enabling the Raiders to go to their second Super Bowl  where they would beat the Minnesota Vikings 32-14.
           The  Pittsburgh Steelers 7 at the Oakland Raiders 24
            Oakland-Alameda County Coliseum December 26th 1976; 53,739
           Passing: Bradshaw 14-35-176-0TD-1INT
            Stabler 10-16-88-2TD-0INT
           Rushing: Harrison 11-44-1TD, Fuqua 8-24, Bradshaw  1-4, Cunningham 1-0
           Receiving: Swann 3-58, Cunningham 4-36, Brown  1-32, Stallworth 1-18, Lewis 1-11, Fuqua 2-11, Harrison 2-10
          
            Pittsburgh Press photo of Franco Harris wading through the mob of Oakland fans.
           Coach Noll  said it was his decision not to play Harris or Bleier and then went on to praise  his team. “I’ll remember this team as long as I live,” the coach said. “They  exemplified everything that’s good in football and it’s really a lousy end for  this type of year… this type of team.
           The stretch  they put on. I can’t say enough about it and to have to end up like today, it  tears you apart.”
            “I thought the one thing we needed to do was  establish a running game,” commented Bleier, “and that’s awfully tough to do  with a one back offense.”
           Al Davis  implied disbelief that Harris and Bleier didn’t play suggesting, “You can’t  wait for a whole team to get well.” 
           Lynn Swann  thought the game was one of the cleanest played between the two teams.
           Of the  Raiders, Joe Greene said, “They finally found out what it took to win a big  one. They met the challenge. They won. No excuses at all. We’re a good team and  we got beat by a good team. Somebody’s got to pick up the slack and nobody did.”
           Greene  confirmed what Coach Noll had said about the 1976 Steelers. “That’s what he  told us,” he said. “That he was proud of this team. And he meant it.”
          MADDEN ENJOYING THE WIN
          In the  aftermath of the Steelers defeat in the AFC Championship game, the Pittsburgh  Post-Gazette suggested the line between the best team and the second best is  too close. One must also be blessed with good fortune, the right bounces and  old fashioned luck.
           The  Steelers were deprived of a running game with the absence of Franco Harris and  Rocky Bleier, but on the day the Raiders came up stronger and would meet the  Vikings in Pasadena. 
           With the intense  rivalry that existed between the teams, Raiders Coach Madden was going to enjoy  the win. “Who ever thought we would be running the clock with a backup  quarterback in the fourth quarter against the Pittsburgh Steelers in a  championship game,” he said. “I waited a while for this one.”
           ANDY  RUSSELL RETIRES
           “I think it’s  time,” Steelers 35-year old outside linebacker Andy Russell said. “I’ve played  a long time and I’ve never dreaded it. It was great, even when we were losing  those years. I see it somewhat as an umbilical cord. Every athlete is afraid to  cut it. It’s a security thing. I know that may sound ridiculous because  football is such a wild game.”
           Russell  played 168 straight games for the Steelers. The streak was in doubt when the  Steelers played the Giants in October because he was suffering with a groin  pull. Russell put himself on the field during an extra point. “I’ve never felt  so absurd in my life,” he admitted.
           As part of  the Same Old Steelers era, Russell was became a factor in the team that went  through a transformation into Champions. “I think the most exciting year was  1972 when we turned things around,” Russell reflected. “It was extraordinary.  That year we missed the Super Bowl by four points, but we came a great team  overnight.”
           Russell  obviously enjoyed the Super Bowl years, but it wasn’t all roses. “When those  Super Bowls were over, I was ready for the hospital,” he confessed. “I was a  basket case from the pressure and the physical part of it.”
           The Rooney  family was part of the reason Russell enjoyed his time with the Steelers. “People  used to ask me, ‘How can you stand playing for the Pittsburgh Steelers?’ But  the Rooneys have been great. I was more spirited here than I was in college.  You’re closer to these people. They did things they never had to do.”
          
           NO  OFFSEASON FOR DAN ROONEY
           The players  may enjoy the off season, but for Dan Rooney, football goes on. The courts had  ruled while the draft was illegal, it was a matter for collective bargaining. The  players and owners needed to reach an accord and Rooney was hopeful this could  be accomplished. “I think there’s a possibility of an agreement,” the Steelers  president said. “I think the players think it’s time for one.”
           If no draft  took place and forced a bidding war over players, Pittsburgh was a small market  area and could be at a disadvantage.  “I  think there would be franchises in much worse shape than Pittsburgh,” Rooney  said. “But we can’t compete financially with the Fords, Hunts and Murchinsons.”
           On the loss  in Oakland, Rooney acknowledged, “I was talking to the coaches today and one of  them said, ‘how come it hurts so much more today than yesterday?’ There’s  something really final about losing the championship game. It’s really, really  difficult. We’ve lost games before, but losing this taught us a few lessons.”
          JACK LAMBERT – ASSOCIATED PRESS DEFENSIVE PLAYER OF  1976
          
          
Following a 1-4 start, the Steelers turned their season around winning the  last nine games of the regular season. Lambert was at the core of a Steelers  defense that in a stretch that saw five shutouts and just 28 points conceded.
          
          After their fifth loss in five games at the start of the season, Lambert  voiced, “I’ll tell you, when you lose, it doesn’t ruin your weekend. It ruins  your whole week.” Mike Wagner suggested Lambert threatened to beat up every  Steeler player if they didn’t start winning.
          
          The Steelers picked up Lambert with only five seconds remaining of their  allotted time in the ’74 draft. After being selected, he made it clear to the  coaching staff that he wanted to start as a rookie.
          
          Steelers linebacker coach Widenhofer remembered he asked a lot of  questions and watched a lot of films. “It took everybody else only one training  camp scrimmage to catch on to the fact he was something special,” said  Widenhofer. “He gained everybody’s respect with his aggressive hitting and his  dedication.”
          
          Even the player who worn the title of “Mean” Joe Greene thought  Lambert was unique. “As soon as I met him and  saw him play, I knew he was the kind of guy I wanted behind me if I ever got  involved in an alley fight, “ said Greene. 
          
          “The dude is mean and he’s strong”, Greene added.” He’s the kind of man  who deals by action, not words.He is so mean, he doesn’t even like himself”
          
          Lambert started every game in his rookie season and earned a reputation as  an aggressive hitter. In Super Bowl X, Lambert took exception to the Cowboys  safety Cliff Harris disrespectfully patting Roy Gerela on his helmet and  thanking the kicker for helping Dallas out after missing a field goal. 
          
          Lambert shoved Harris to the ground. “The Cowboys were intimidating us,”  offered Lambert. “I couldn’t let that happen. There’s no way I ever want the  Pittsburgh Steelers to be intimidated. When I think of the Steelers, I think of  us as the intimidators and I had to do something to make sure people knew what  we stood for – to make sure the Cowboys knew we can never be intimidated.”
          
          After the run of wins and the eventual loss to the Raiders in the  championship game, Lambert said, “I won’t get over it until next year. I didn’t  know how to cope with it. I hate to lose.”
          
          His epitaph should echo his thoughts on the game, “When I play football, I  play it rough because, to me, that’s the way it should be done.”
          
          Lambert was also second to the Colts’ Bert Jones in the balloting for  the league’s MVP award.
          CHUCK NOLL  COACHES AFC TO WIN
          
          “This is  second best (to the Super Bowl),” offered Coach Noll as he prepared his team for  the Pro Bowl to be played in the Kingdome, Seattle. “You get to know some of  the people and it’s helpful to compare your players with players in the game.”
           Leading the  NFC team was Chuck Knox, coach of the Los Angeles Rams. He suggested, “If we  can’t be in the Super Bowl, this is the next best thing. I’d rather be second  than 28th.” Voting for the participating players was done by the 14  coaches in each conference.
          
          Four  Steeler players helped the AFC to a 24-14 triumph. Mel Blount intercepted two  passes while Jack Lambert, Mike Wagner and Glen Edwards added one each.
          
          “It’s a  good feeling,” said Blount who was named the MVP. “I hurt my ankle in the first  day of practice and really had my mind on going home. I didn’t want to ruin my  career in one game.”
          
          Coach Noll  thought the game was well-played. “It’s tough to get consistency and precision  with so little preparation, but with so many big play guys, it makes it easier.  “There was hard hitting on both sides and that was an indication that both  sides wanted to win.”
          
          Following  on from the Raiders win in the Super Bowl, Coach Knox was asked if the two AFC  wins over their NFC rivals confirmed the dominance of the AFC. “I don’t think  so,” he replied. “One play here or there (in the Pro Bowl) would have turned it  around. I think the game showed the teams are pretty well balanced.”
          
          TERRY  BRADSHAW’S CIVIC ARENA DEBUT CANCELLED
          
          
Terry  Bradshaw’s singing career was due to take a boost as a special guest on a  country and western bill at the Civic Arena at the end of January. The show was a late cancellation  due to an impending snow storm that didn’t arrive.
          
          PLAYERS  ASSOCIATION TO MEET WITH OWNERS
          
          Three years  of negotiations had not provided a permanent agreement, but the owners and the  Players Association (NFLPA) appeared ready to resolve their differences at the  beginning of 1977. 
          
          NFLPA  executive director Ed Garvey sounded optimistic when he told reporters, “This  is probably the farthest along we have been at any point in three years. Both  sides have agreed to focus on finding solutions to the most serious issues.”
          
          There was  urgency in producing a solution with question marks surrounding the draft due  to take place in May. Garvey added, “The league is obviously worried about this  year’s college seniors. The present draft has been ruled illegal and therefore  the college players are free agents right now. But the league has prohibited  any signings. The owners are concerned that an agent will hit them with a law  suit.”
          
          The  league’s negotiator Terry Bledsoe also sounded hopeful. “I think both side  realise the urgency of the situation and are approaching it in a constructive  manner,” Bledsoe said. “I like to think we are making real progress,” he added.
          
          HEISMAN  TROPHY WINNER TONY DORSETT HONOURED
          
          At the  annual Dapper Dan award ceremony in Pittsburgh, Heisman Trophy winner Tony  Dorsett from the University of Pittsburgh was honoured as the Outstanding  Sports figure in 1976. He closed out his acceptance speech by making an offer  to Art Rooney. “I’ve had four wonderful years here in Pittsburgh. Please Mr.  Rooney, don’t let me go.”
          JOE GREENE  IN TV AD
           Before his famous Coke  commercial, Joe Greene was used by Ideal Toys to demonstrate the durability of  one of its products, a toy truck. In the ad, Greene clobbers the toy as if it  was an opposing quarterback, but he doesn’t dent it.
           The company  figures that consumers will buy the truck for their children reasoning that not  even a hyperactive kid could do more damage to an object than Mean Joe. “We  only use that advertisement in prime time,” said the company’s representative.  “The National Association of Broadcasters prohibits us from showing it in the  children’s programming hour.”
           ERNIE  HOLMES INNOCENT
           
Just over a  year after being arrested in Amarillo for possession of cocaine, Holmes had the  chance to defend himself in court. At his trial, three police officers  testified they saw an unidentified man pass something to Holmes in the restroom  of a motel. The officers had stopped to use the restroom by chance.
          
          After three  days, the jury took just over an hour to decide that Holmes was innocent. The  inconsistent evidence of the police and their failure to apprehend the man who  sold Holmes the drug influenced the jury’s decision to find him not guilty.
          
          Chuck Noll,  Dan Rooney and Andy Russell all testified they felt Holmes had a good  reputation for telling the truth.
          
           “I’d like to give all my praises to Jesus  Christ for standing and holding me strong,” Homes said after the verdict.
          
          OWNERS AND  PLAYERS ASSOCIATION REACH AGREEMENT
          
          “Sometimes  you play things so close to the vest, you can’t see your own cards,” Ed Garvey  of the NFL Players Association (NFLPA) observed. “So, we gave them a peek at  our hand and they gave us a peek at theirs and it worked.”
          
          Garvey, the  executive director of the Association, walked out of a negotiation session,  fuming that the owners had suddenly refused to discuss the major issues  blocking a settlement and convinced no agreement was in sight.
          
          Dan Rooney  became the peacemaker when he called at the NFLPA’s headquarters to talk over  the situation and convinced Garvey to continue the discussions. Rooney’s  intervention saw the continuance of the talks where progress was finally made.
          
          In  mid-February an agreement was reached with the restoration of a modified draft  and compensation system for free agents with the unions pledge to a no-strike  arrangement and an end to costly litigation by the players.
          
          Commissioner  Rozelle’s right to set the compensation for a free agent was revised to a fixed  set of draft choices in recompense depending on the salary of the player.
          
          Draftees  who couldn’t reach agreement with the teams that selected them were provided  with alternate ways of continuing their careers in pro football. 
          
          OWNERS  CHANGE SCHEDULE FORMAT
          
          Following  the settlement made with the players, at a later owners meeting it was agreed  to change the makeup of the season’s schedule. The teams would play 16 regular  season games and 4 exhibition games after a 21-7 vote.
          
          The owners  agreed to expand the playoffs to ten teams with the addition of two wildcards.
          
          In an  attempt to balance the strength of the schedule, all first place team would  place first and fourth place teams while the second place would play the third  place. It was thought that second and third placed teams would be battling for  a wildcard spot in the playoffs so they should play identical schedules.
          
          In another  move to consolidate teams, Tampa Bay was put in the NFC Central division and  the Seattle Seahawks in the AFC West.
          
          The draft  was  limited to 12 rounds with all non-selected players free to deal with  a team of their choosing.
          COACH NOLL  REFLECTS
          
          Looking  back on the 1976 season, Chuck Noll felt that a string of non-disabling  injuries the team suffered at the outset was a critical factor in the team’s  slow start. “They were able to play with the injuries, but they lowered the  efficiency and screwed up their concentration,” Noll told reporters. “They were  just bad enough to be bothersome.”
          
          “I don’t  think it was complacency, “he said. “Everybody wanted to win as much as  anybody. Everybody wants to be a psychologist. Looking at the films, we played  good football at the start, but not in all departments.”
          
          GREG  BLANKENSHIP ON THE STEELERS-RAIDERS RIVALRY
          
          
Having  played for the Raiders and the Steelers during the ’76 season, Greg Blankenship  had a unique insight on both teams. He was cut in the fifth week of the season  and claimed by the Steelers who were looking for a 200-pound special teams  player with a sub 4.9 speed in the 40.
          
          “I weighed  about 202 and in the freezing weather ran a 4.85 and they said okay,” said  Blankenship. “When I go back, it’ll be a different story,” he added although  there is no guarantee he will still be a Steeler when the new season begins.
          
          Describing  the greeting he received when he got to Pittsburgh, Blankenship said, “When I  went in there and they introduced me, everybody started booing. Coach Noll  said, ‘Aw come on guys, you’ll get to like him.’
          
          On the  Atkinson controversy, he offered, “They asked me about it when I got to  Pittsburgh and I told them we used to practice the club (forearm blow). As soon  as Atkinson got fined, we cut that out and didn’t do it any more. That’s what I  told them. I wasn’t trying to hold anything back.”
          
          On the use  of the club, he added, “It depends how you use it. You can’t use it to go after  a guy’s head or use it in the stomach. All through college I was taught to  clothesline people. I mean not from behind you know. When they are looking at  you, you try to use it to make them go out of their way. But the back of the  head, that’s kind of cheap.”
          
          Blankenship  wasn’t bothered by the Atkinson club on Lynn Swann that began the provocation between  the two teams. “I thought it was sort of funny then. Everybody was running the  film back and forth and laughing. Sort of. But people get put in situations. It  happens, part of the game. It’s been going on for years. Atkinson just got  caught. He’s a good ball player. A nice guy.”
          
          Blankenship  didn’t feel the Steelers hated the Raiders. “The Steelers know that the Raiders  aren’t all that bad. The media makes things twice as big as life. They  instigate things. I don’t think there’s that much ill feeling between the  players.”
          
          HANRATTY  QUITS FOOTBALL
          
          After playing  a minor part in the Buccaneers 0-14 season, former Steelers quarterback Terry  Hanratty announced he was retiring. The 29-year old, eight-year veteran was  retiring to pursue his business interests.
          1977 NFL RULE  CHANGE
          
          Maybe in  light of the Raiders/Steelers controversy regarding George Atkinson’s forearm  attack on Lynn Swann in the 1976 season opener, the NFL passed a new rule  regarding what defensive backs can do to receivers.
          
          The new measure  allows defensive backs just one “jam or chuck” either three yards from the line  of scrimmage or downfield. Previously, a defensive back could make contact with  a receiver at the line of scrimmage and then again downfield.
          
          A decision  on strengthening the rule against deliberately hurting an opponent was  postponed until the next meeting.  The  owners did reach an agreement on instant replay deciding it was impractical.
          
          NOLL BACK  IN OAKLAND
          
          At the end  of April, Coach Noll returned to Oakland to give a deposition defending his  position in the lawsuit that George Atkinson had filed against him, the  Steelers and an Oakland Tribune writer.
            Noll  contended that he meant criminal only in the sense that Atkinson violated NFL  rules.
          
          1976  STEELERS SALARIES
          
          Having won  back to back Super Bowls, it would be perceived that Steeler players would be  on top wages, but indications suggested that was not true. A close source to  the team suggested these were the highest earners with their years in the  league in brackets. 
          
          Joe Greene  (9)……...  $160,000
            Franco Harris (6)…… $135,000
            Terry Bradshaw (6)… $120,000
            Jack Ham (7)………..    $90,000
            L.C. Greenwood (9)...    $80,000
            Lynn Swann (4)……..     $70,000
            Dwight White (7)……     $70,000
            Jack Lambert (4)……     $70,000
          
            1977 DRAFT
          
          With Andy  Russell retiring, there was a necessity for the Steelers to draft a linebacker.  The Steelers philosophy was always promoted as selecting the best athlete  available, but with a new for a linebacker, that viewpoint might be tweaked.
          
          Players  were graded with a 0.4 to 0.5 rating allocated to a top player, but a poor  prospect would be tagged 2.5. Art Rooney Jr., head of the scouting department, explained  the team’s thinking, “If the best linebacker available is 1.31 and the best  player is 1.25 when we pick, it’s logical to go by position.”